Unlocking the Stage: A Guide for Independent Artists on Selling Concert Tickets
Embarking on the exhilarating journey of performing live on stage is a dream for many musicians. However, the lead-up to this moment often raises daunting questions. How do I organize my gig? Where should it take place? Most crucially, how can I ensure a turnout? This article delves into the art of selling concert tickets for independent artists, addressing the latter question with actionable insights.
Choose the Right Platform
Selecting the platform to sell tickets is a pivotal decision. Contrary to common belief, it doesn't have to be Ticketmaster. The Ticketmaster controversy during Taylor Swift's Eras Tour highlights the challenges associated with such giants. Independent venues offer flexibility in choosing ticket-selling platforms like Eventbrite, Bandsintown, and Eventim Light, each catering to diverse needs.
- Eventbrite: A popular choice among independent artists, Eventbrite provides ticketing, marketing tools, and event management solutions. Its flexibility suits both beginners and established musicians.
- Bandsintown: This multifunctional platform not only manages events and audience engagement but also integrates seamlessly with various platforms, enhancing visibility.
- Eventim Light: Operating predominantly in European countries, Eventim offers online ticket sales, seating plans, and promotional tools, all for free.
- Website Builders: Platforms like Wix and Bandzoogle offer ticket-selling features integrated into artist websites, providing a dual solution for creating an online presence and marketing events.
Accessibility is Key
Once the platform is chosen, making tickets easily accessible is paramount. Ensure your artist page, coupled with the selling platform, is optimized for mobile purchases. With a significant percentage of consumers making daily purchases via smartphones, this optimization guarantees a smooth buying experience.
Using smartlink tools like Linktree or ToneDen simplifies access to concert tickets while guiding fans to additional destinations like streaming platforms or merchandise stores.
Leverage Your Mailing List
An artist's mailing list remains a valuable asset. Send dedicated emails inviting subscribers to your gigs. Craft catchy email subjects, visually appealing newsletters, and ensure content readability. Your mailing list consists of loyal fans who are likely to show interest, making personalized invitations a potent tool.
Special Offers for Loyal Fans
Expressing gratitude to loyal fans through special offers enhances the bond. Consider discounted tickets, free gifts, or exclusive access to unreleased tracks. The gesture matters more than the reward type, and offering these perks to newsletter subscribers or music patrons can foster a sense of exclusivity.
Harness the Power of Social Media
Social media platforms are powerful marketing tools. Create Facebook events, use Instagram, Facebook, TikTok, or music communities to promote your gigs. Maintain consistency in visuals and information, ensuring clarity in conveying how fans can access and purchase tickets.
Running targeted ads on Facebook, Instagram, or TikTok enhances reach, focusing on individuals in the vicinity of the event who share similar music interests.
Final Note: Enjoy the Journey
Selling tickets can be stressful, but it's crucial not to fixate solely on potential earnings. Celebrate every success in drawing interest and attendees to your shows. Ultimately, connecting with your audience through performances should be the primary goal. With time and experience, increased attendance and earnings will naturally follow. Enjoy the journey, celebrate successes, and let the music resonate with your audience.